Lately it seems there have been several interesting companies which are ascribing quantitative value to people’s online presence. With data readily callable from a number of different APIs from companies like Twitter and Foursquare, there are now ways of determining how “important” different people are on the net based on their social graphs. And, if said people make other data available (Google analytics on their blog, for example), then one can get a pretty accurate picture of the amount of influence these people are having on their peers.
In my opinion, the ability to identify influencers within different demographics and then target them for advertising, coupons, and deals will be an ever increasing trend. For example, I recently saw a presentation by Dennis Crowley of Foursquare (which was at NYU, that’s right) in which he discussed an analytics package he would be giving to local merchants through which they could track the behaviors of their customers that use Foursquare.
Let’s say you run a paintball arena (I’m getting flashbacks to weekends in middle school). Through Foursquare, you know that your customer Billy is an influencer – meaning that Billy typically brings new people to the arena. You, as the arena owner, give Billy an upgraded gun and free paintballs each time he comes based on his mayor status/badges/customer loyalty. This incents Billy to come back more and more, and we know from his past behavior, and maybe even his behaviors at other local merchants, that he tends to bring a pack of people with him – many of which are first time paintballers and wouldn’t have come otherwise.
In this example, the local merchant was able to acquire new customers by targeting Billy and giving him an incentive to come back more often. This isn’t rocket science. But, it will be interesting to follow how companies, particularly facebook, utilize this kind of data. facebook knows who influencers are by whose status is commented on, whose pictures are looked at, who leads a new trend of “liking” something, etc. Being able to map someone’s social dynamic is very powerful. Instead of targeting boys who see Ronaldinho wearing Nike, you can now target Johnny’s friends who are jealous of his new Nike shoes because he is the captain of the soccer team and a leader in his social group. Or, Nike can tailor their advertising to Johnny’s friends’ parents, especially before a birthday is coming up. This is powerful stuff!
Another example, Sysomos is a company that dissects data on how people use social media. This data on past behavior is used to assign a value to a user. For example, if someone on Toyota’s site has been to the BMW and Audi facebook pages, then they are most likely looking to make a purchasing decision and therefore are assigned a high value by Sysomos.
Lastly, Shortboard is a company that tries to assign value to someone based on their online presence, and then attach logos to their online avatar. So, Bob has a fishing blog with 10,000 monthly uniques, a twitter following of 1,000, and so he warrants a certain score, and is offered $500/month to associate Bassmaster’s logo with his online avatar. Pretty cool.
Hi there Dear, are you in fact visiting this web page regularly,
if so afterward you will without doubt take nice knowledge.
Helpful info. Fortunate me I discovered your site by chance, and I’m stunned why this coincidence did
not happened earlier! I bookmarked it.
I get pleasure from, result in I found exactly
what I was having a look for. You’ve ended my four day
lengthy hunt! God Bless you man. Have a nice day.
Bye
I just like the helpful information you provide in your articles.
I will bookmark your blog and test once more right here regularly.
I am quite certain I’ll be told plenty of new stuff right right here!
Good luck for the following!
Excellent post. I will be facing a few of these issues as well..
It’s impressive that you are getting thoughts from this paragraph as well as
from our dialogue made at this time.
Wonderful blog! I found it while searching on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem
to get there! Cheers
This web site definitely has all the info I needed concerning this subject and didn’t know who to ask.
Write more, thats all I have to say. Literally, it seems as though you
relied on the video to make your point. You
clearly know what youre talking about, why waste your intelligence on just
posting videos to your weblog when you could be giving us something
informative to read?
Hello there! I could have sworn I’ve been to this web site before but after going through many of the posts I realized it’s new
to me. Anyways, I’m certainly happy I came across it and I’ll be book-marking
it and checking back regularly!
Thanks for another informative blog. The place else could I get that kind of info written in such an ideal manner?
I’ve a undertaking that I am simply now running on, and I have been at the
glance out for such information.
Hello! I know this is somewhat off topic but I was wondering which
blog platform are you using for this site?
I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at
options for another platform. I would be fantastic if you could point me in the direction of a
good platform.
Howdy exceptional blog! Does running a blog like this require a great deal of work?
I’ve virtually no understanding of computer programming but I had been hoping to start my own blog in the
near future. Anyways, if you have any ideas or techniques for new blog owners
please share. I understand this is off topic nevertheless I
just wanted to ask. Thank you!
continuously i used to read smaller articles that also clear their
motive, and that is also happening with this piece of writing which I am reading now.
Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something. I think that
you can do with some pics to drive the message home a bit, but instead
of that, this is excellent blog. A fantastic read. I will certainly be back.
Hello my friend! I wish to say that this article is amazing, nice written and come with approximately all
important infos. I would like to look extra posts like this
.
Article writing is also a excitement, if you know then you can write or else it is complicated
to write.
You are so interesting! I don’t suppose I’ve read through anything like that before.
So wonderful to discover someone with unique thoughts
on this subject. Seriously.. many thanks for starting this up.
This web site is one thing that is needed on the internet, someone with a bit of originality!
Great blog! Do you have any hints for aspiring writers?
I’m hoping to start my own site soon but I’m a little lost on everything.
Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options
out there that I’m completely overwhelmed ..
Any tips? Cheers!
Howdy this is somewhat of off topic but I was wondering
if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding know-how so I
wanted to get guidance from someone with experience.
Any help would be greatly appreciated!
Greetings I am so glad I found your site, I really found you by accident, while I was looking on Digg for
something else, Nonetheless I am here now and would just
like to say thank you for a incredible post and a all round exciting blog (I also love the theme/design), I
don’t have time to browse it all at the minute but I have bookmarked it and also included your RSS feeds,
so when I have time I will be back to read more, Please do keep up the excellent b.
Aw, this was a really good post. Taking the time and actual effort to produce a good article… but what can I say… I hesitate a whole lot and never seem to get anything done.
I don’t even know how I ended up here, but I thought this post was good.
I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉
Cheers!
I visited several blogs however the audio feature for audio songs existing at this web site
is really marvelous.
hi!,I really like your writing so much! share we
keep up a correspondence more about your post on AOL?
I require a specialist on this area to solve my problem.
May be that is you! Looking forward to see you.
My brother recommended I may like this web site. He was once entirely right.
This post actually made my day. You can not imagine just how a lot time I had spent for this information! Thanks!
Oh my goodness! Impressive article dude! Many thanks, However I am
having difficulties with your RSS. I don’t understand
why I cannot join it. Is there anybody else getting
identical RSS issues? Anyone who knows the solution can you kindly
respond? Thanks!!
I’m really inspired with your writing skills as well as with the layout on your
blog. Is this a paid topic or did you customize it
yourself? Anyway keep up the excellent high quality
writing, it’s uncommon to look a great weblog like this one today..
Excellent beat ! I would like to apprentice
while you amend your website, how can i subscribe
for a blog web site? The account helped me a acceptable deal.
I had been tiny bit acquainted of this your broadcast provided bright clear idea
Pretty section of content. I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed
account your blog posts. Any way I’ll be subscribing
to your feeds and even I achievement you access consistently rapidly.
Hello there, just became aware of your blog through Google,
and found that it is really informative.
I’m gonna watch out for brussels. I’ll appreciate if you continue this
in future. Numerous people will be benefited from your writing.
Cheers!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog
that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time
and was hoping maybe you would have some experience with
something like this. Please let me know if you run into
anything. I truly enjoy reading your blog and I
look forward to your new updates.
Excellent way of explaining, and pleasant piece of writing
to take information regarding my presentation focus, which i am going to convey in school.
Hey There. I found your blog using msn. This is a
very well written article. I will make sure to bookmark it and come back to read more of your useful
info. Thanks for the post. I’ll definitely return.
Actually no matter if someone doesn’t be
aware of after that its up to other viewers that they will
assist, so here it occurs.
This post is truly a fastidious one it helps new the web users, who are wishing in favor of blogging.
Remarkable! Its actually amazing paragraph, I have got much clear
idea about from this article.
Appreciate the recommendation. Let me try it out.
This site was… how do I say it? Relevant!! Finally I’ve
found something which helped me. Thank you!
For hottest information you have to go to see internet and on world-wide-web
I found this site as a most excellent website for newest updates.
Hi would you mind stating which blog platform you’re working with?
I’m going to start my own blog in the near future but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely
unique. P.S Sorry for getting off-topic but I had to ask!
Excellent beat ! I would like to apprentice while you amend your site,
how could i subscribe for a blog website? The account helped me a acceptable deal.
I had been tiny bit acquainted of this your broadcast offered bright clear concept
My spouse and I stumbled over here by a different web page and
thought I may as well check things out. I like what I see so now i am following you.
Look forward to checking out your web page yet again.
Hi, I do believe this is an excellent web site.
I stumbledupon it 😉 I’m going to return yet again since i have book marked
it. Money and freedom is the best way to change, may you be rich and
continue to guide other people.
Hi there! I could have sworn I’ve been to this website before but
after browsing through many of the articles I realized
it’s new to me. Anyhow, I’m definitely pleased I stumbled upon it and I’ll be book-marking it and checking back often!
Right away I am ready to do my breakfast, after having
my breakfast coming again to read more news.
Howdy would you mind letting me know which web host you’re utilizing?
I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot faster then most.
Can you suggest a good web hosting provider at a honest price?
Kudos, I appreciate it!
Hello there! This post couldn’t be written much better!
Looking at this article reminds me of my previous roommate!
He constantly kept preaching about this. I most certainly will send this article to him.
Fairly certain he’s going to have a very good read. Thanks for sharing!
WOW just what I was looking for. Came here by searching
for agen sabung ayam online
It’s a shame you don’t have a donate button! I’d most
certainly donate to this brilliant blog! I guess for now
i’ll settle for book-marking and adding your RSS feed to my Google account.
I look forward to fresh updates and will talk about this
blog with my Facebook group. Talk soon!