Lately it seems there have been several interesting companies which are ascribing quantitative value to people’s online presence. With data readily callable from a number of different APIs from companies like Twitter and Foursquare, there are now ways of determining how “important” different people are on the net based on their social graphs. And, if said people make other data available (Google analytics on their blog, for example), then one can get a pretty accurate picture of the amount of influence these people are having on their peers.
In my opinion, the ability to identify influencers within different demographics and then target them for advertising, coupons, and deals will be an ever increasing trend. For example, I recently saw a presentation by Dennis Crowley of Foursquare (which was at NYU, that’s right) in which he discussed an analytics package he would be giving to local merchants through which they could track the behaviors of their customers that use Foursquare.
Let’s say you run a paintball arena (I’m getting flashbacks to weekends in middle school). Through Foursquare, you know that your customer Billy is an influencer – meaning that Billy typically brings new people to the arena. You, as the arena owner, give Billy an upgraded gun and free paintballs each time he comes based on his mayor status/badges/customer loyalty. This incents Billy to come back more and more, and we know from his past behavior, and maybe even his behaviors at other local merchants, that he tends to bring a pack of people with him – many of which are first time paintballers and wouldn’t have come otherwise.
In this example, the local merchant was able to acquire new customers by targeting Billy and giving him an incentive to come back more often. This isn’t rocket science. But, it will be interesting to follow how companies, particularly facebook, utilize this kind of data. facebook knows who influencers are by whose status is commented on, whose pictures are looked at, who leads a new trend of “liking” something, etc. Being able to map someone’s social dynamic is very powerful. Instead of targeting boys who see Ronaldinho wearing Nike, you can now target Johnny’s friends who are jealous of his new Nike shoes because he is the captain of the soccer team and a leader in his social group. Or, Nike can tailor their advertising to Johnny’s friends’ parents, especially before a birthday is coming up. This is powerful stuff!
Another example, Sysomos is a company that dissects data on how people use social media. This data on past behavior is used to assign a value to a user. For example, if someone on Toyota’s site has been to the BMW and Audi facebook pages, then they are most likely looking to make a purchasing decision and therefore are assigned a high value by Sysomos.
Lastly, Shortboard is a company that tries to assign value to someone based on their online presence, and then attach logos to their online avatar. So, Bob has a fishing blog with 10,000 monthly uniques, a twitter following of 1,000, and so he warrants a certain score, and is offered $500/month to associate Bassmaster’s logo with his online avatar. Pretty cool.
Ahaa, its good discussion about this piece of writing at this place
at this webpage, I have read all that, so at this
time me also commenting here.
Link exchange is nothing else however it is simply placing the other person’s
weblog link on your page at appropriate place and other person will also do same in support of you.
What’s up colleagues, how is everything, and what you desire to
say regarding this post, in my view its truly awesome
designed for me.
Quality posts is the key to invite the viewers to visit the web site, that’s what this web page is providing.
Wonderful post however I was wondering if you could write a
litte more on this topic? I’d be very grateful if you could elaborate a little bit more.
Kudos!
You actually make it appear really easy with your presentation however I
find this matter to be actually one thing that I believe I might never
understand. It seems too complex and very large for
me. I am taking a look forward to your next post,
I will attempt to get the hold of it!
I blog often and I genuinely appreciate your information. This article has truly
peaked my interest. I am going to book mark your site and
keep checking for new information about once per week.
I opted in for your Feed too.
This is really interesting, You’re a very skilled blogger.
I have joined your rss feed and look forward to seeking more of your magnificent post.
Also, I have shared your website in my social networks!
I like the valuable information you provide
in your articles. I will bookmark your blog and check again here frequently.
I’m quite certain I will learn plenty of new stuff right here!
Good luck for the next!
Thanks for sharing your info. I truly appreciate your efforts and
I am waiting for your next write ups thank you once
again.
What i do not understood is if truth be told how you’re no longer really a lot
more smartly-favored than you may be right now. You are very intelligent.
You already know therefore significantly when it comes to
this topic, produced me in my opinion imagine it from numerous varied angles.
Its like women and men aren’t interested unless it’s something to do with Girl gaga!
Your personal stuffs outstanding. All the time handle it up!
Tһe classiified email wass despatched tօ a former Stаte Department oficial Jorgan Andrews ɑnd ⲟther folks whlse names are blacked oᥙt.
Thｅ e-mail, labeled confidential, ᴡas despatched to
fоrmer State Department officjal Jorgan Andrew аnd
othеrs whoose nwmes аrе blacked ߋut. Ꭺnd earliеr thаn youu break
your mind trying too figure out ԝhat “SE” stands for,
iit doeѕ not stand fοr sⲟmething, Microsoft ѕays.
Acer iѕ working wirh Microsoft t᧐ ensure thе vast majority оf its current laptops іn addition to these introduced in thе
fknal tһree years, аre elighible foг the free improve tⲟ Windows 11.
Thе Aspire Vero ships wiyh Windkws 11 ready tօ mаke use of out of
the box. Admins alѕo wwill not bе ready to put іn Windows eleven SE
on methods at prеsent worҝing аnything eⅼѕe,
just those it ships with. 1,109. Τhе DIY mannequin ⲣrovides Linux to
thе list of operating sstems yоu possibly caan install, and would noot prohibit Windows Prⲟ to the vPro
model. Ꮃe troubleshoot ɑnd evaluate moѕt crashed systemss ɑnd crashed exhausting drives ɑnd supply “identical day” and “after-hours” emergency service.
Uѕing tһe samе forensic instruments аs federal and ѕtate regulation enforcement іn criminal investigations, Maryman & Associates fоund a
total of 103,000 text messages, 154,000 emails and greater tһan 2,000 pictures оn the onerous
drive.
I’m truly enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more pleasant for me to come here and
visit more often. Did you hire out a designer to create
your theme? Great work!
Incredible points. Solid arguments. Keep up the amazing spirit.
Cons of His Secret Obsession. Take a look at
His Secret Obsession Review for more data.
However, the more accurate answer is that these behaviors permit one to flee from undesirable emotions of danger, vulnerability,
and potential harm. Rituals are attempts to shift one’s psychological state:
to change emotions of risk for emotions of safety.
Reduce feelings of vulnerability to hazard. The one major challenge I can see lots of you running
into with this PDF obtain is info overload. A trail sign stands at Clingman’s Dome, a major scenic viewing
level along the Appalachian Trail, near Cherokee, North Carolina.
To assist enforce the crackdown in southern Xinjiang, Mr.
Chen transferred in hundreds of officials from the north.
There is one minute of music on the chip, although it
is not the highest high quality. NBA participant Jordan Farmar holds the
file for probably the most instances a basketball could be dribbled in a single
minute. Fortunately, publicity and response prevention can brief-circuit the OCD cycle and
scale back your symptoms. To start with, you’ll want to be taught
to acknowledge the “warning signals” of OCD.
Terrific post but I was wondering if you could write a litte more
on this topic? I’d be very grateful if you could elaborate a little bit further.
Thanks!
At this time it appears like WordPress is the top blogging platform available right now.
(from what I’ve read) Is that what you’re using on your blog?
Hi my friend! I want to say that tuis article is amazing, nice writtrn and come
with approximately all important infos. I’d like to
look more posts like this .
web page
Appreciate the recommendation. Will try it out.
What’s up every one, here every person is sharing such
knowledge, thus it’s fastidious to read this webpage, and I used
to visit this webpage daily.
Just desire to say your article is as amazing. The clearness for your publish is simply great
and that i could suppose you’re knowledgeable in this subject.
Well together with your permission allow me to grasp your feed to stay
updated with impending post. Thank you 1,000,000 and please continue the rewarding
work.
Touche. Great arguments. Keep up the amazing spirit.
Hi there, I enjoy reading through your post. I like to write a
little comment to support you.
I was curious if you ever thought of changing
the layout of your website? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having one or 2 images.
Maybe you could space it out better?
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your
site? My website is in the very same area of interest as yours and my users would really benefit from some
of the information you present here. Please let me know
if this okay with you. Cheers!
I simply couldn’t leave your web site prior
to suggesting that I actually enjoyed the usual info a person provide for your visitors?
Is going to be again incessantly to check up on new posts
It’s going to be finish of mine day, except before
finish I am reading this fantastic article to improve my knowledge.
I read this paragraph completely regarding the resemblance
of most recent and previous technologies, it’s remarkable
article.
I am in fact thankful to the owner of this website who has shared this enormous
paragraph at here.
Thanks for finally talking about > Assigning Value Through Social Media – Phil Strazzulla's Blog < Liked it!
Hey There. I found your blog using msn. This is a really well written article.
I will be sure to bookmark it and come back
to read more of your useful information. Thanks for the post.
I will definitely return.
Hi mates, how is the whole thing, and what you would like to
say about this post, in my view its actually amazing in support of me.
Very shortly this web page will be famous amid all blogging people,
due to it’s nice content
What’s up, this weekend is nice in favor of me, since this
point in time i am reading this enormous educational post here at my house.
We absolutely love your blog and find many of your post’s
to be just what I’m looking for. Does one offer guest writers to write content available for you?
I wouldn’t mind composing a post or elaborating on most of
the subjects you write related to here. Again, awesome web site!
I constantly emailed this web site post page to all my contacts, since if like to read it next my friends will too.
I have read a few good stuff here. Certainly price bookmarking for revisiting.
I wonder how a lot effort you put to make this kind of excellent informative
site.
What’s up, constantly i used to check blog posts here in the early hours in the break of day,
for the reason that i love to gain knowledge of more and more.
Try Before you Buy 2021
Superb post but I was wondering if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit more.
Kudos!
Right on my man!
I couldn’t resist commenting. Well written!
Wonderful views on that!
Right on my man!
I didn’t know that.
Oh my goodness! Incredible article dude! Thanks, However I am encountering troubles with your RSS.
I don’t understand why I am unable to join it. Is there anybody having identical RSS problems?
Anyone who knows the answer can you kindly respond?
Thanx!!
With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My website has a lot of unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the internet without my permission. Do you know any ways to help prevent content
from being ripped off? I’d genuinely appreciate it.
For most up-to-date news you have to go to see web and
on the web I found this site as a finest web site for most recent updates.
I think this is among the most vital info for me.
And i am glad reading your article. But wanna remark on few general things, The website style is ideal, the
articles is really nice : D. Good job, cheers
Greate pieces. Keep posting such kind of info on your page.
Im really impressed by it.
Hi there, You’ve done an excellent job. I’ll certainly digg it and in my opinion suggest to
my friends. I’m sure they will be benefited from this website.
We stumbled over here from a different website and thought I
may as well check things out. I like what I see so now
i’m following you. Look forward to finding out about your web page again.