Some thoughts on valuing SaaS companies

When I worked in venture capital, I was lucky enough to have the opportunity to invest in some really great companies during their early rounds.  Now some of those companies are going public, and I find myself spending some time thinking about when to sell my stock in these companies.

I don’t think anyone has truly figured out the formula to value these companies.  There just aren’t enough examples of SaaS companies that have reached maturity and shown us what they really look like in the long term.  Salesforce still grows at 23% annually and trades at over 100x EBITDA!

Nonetheless, I thought it’d be an honest exercise for me to write some thoughts down and then review them in a few years.

I think that growth should be the number one factor in considering SaaS valuations (when I say valuation, I mean how much is the company worth on a revenue/gross profit/EBITDA/FCF multiple basis).  If a company can grow at 50% for 3 years, it’s topline will be nearly 3.4x higher!  That’s powerful.

If you’re a real SaaS company, this means you have 80+% gross margins and should start seeing nearly 40 cents/dollar of new revenue start to fall down to operating cash flows.  Assuming the company that grows at 50% annually was cash flow breakeven, that means your operating cash flow in three years is more than your current revenues.

No two companies are the same.  The top factors that would effect valuation are how scalable growth is (sales/marketing channels and economics), how long growth can go for (market size, competition), churn (and how it contributes to growth), and margin profile (gross and net), barriers to entry (that will protect current revenues and make sure new competition doesn’t chip into existing growth prospects)…there are some other things pretty important too, like management’s incentive system.

I think what a lot of investors have figured out is that if a company keeps growing, you can pay through the nose (relative to what most companies trade at) and still make a nice IRR.  I agree that growth is the most important aspect of valuation, and that most of the other factors are basically contributors to growth.  Even in these heady times of crazy valuations, I’d say that a lot of the public companies are undervalued!   The other main factor here is the margin profile.  If you can’t ever be profitable, then forget it.  And, in the case SaaS companies, it’s more like you have to be VERY profitable.

I don’t have time to look up various rules on making stock predictions for companies you own.  So, I’ll leave you with this very basic spreadsheet (SaaS valuations thoughts) that should illustrate that growth is key in valuation and how I think various companies should be valued (although I guess the numbers in blue are very much up to interpretation in most companies).  Enjoy.

10,288 Replies to “Some thoughts on valuing SaaS companies”

  1. Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis.
    It’s always helpful to read articles from other authors and practice
    something from other web sites.

  2. Nice post. I learn something new and challenging on websites I stumbleupon every day.
    It will always be helpful to read content from other authors and use a little something from other sites.

  3. Greate pieces. Keep writing such kind of info on your page.
    Im really impressedd by your blog.
    Heolo there, You’ve performed a fantastic job.
    I’ll certainly digg it and individually recommend
    to my friends. I am sure they’ll be benefited from this
    web site.

  4. Hi there! Someone in my Myspace group shared this
    site with us so I came to check it out. I’m definitely loving
    the information. I’m bookmarking and will be tweeting this to my
    followers! Terrific blog and superb design and style.

  5. If you are going for best contents like me, simply visit this site daily for the reason that it offers feature contents, thanks

  6. Hi excellent website! Does running a blog such as this take a great deal of
    work? I’ve very little expertise in coding however I had been hoping to start my
    own blog in the near future. Anyhow, should you have any ideas or tips for new blog owners
    please share. I understand this is off subject nevertheless
    I just wanted to ask. Kudos!

  7. Hi would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 different web browsers and I must say
    this blog loads a lot faster then most. Can you suggest a good internet hosting
    provider at a honest price? Cheers, I appreciate it!

  8. Wow, superb blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your web site is excellent, as well as the content!

  9. Fantastic web site. Lots of helpful info
    here. I’m sending it to several friends ans additionally sharing in delicious.
    And obviously, thank you in your sweat!

  10. Attractive section of content. I just stumbled upon your site and in accession capital to assert that
    I acquire actually enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently fast.

  11. Attractive component of content. I simply stumbled upon your weblog and
    in accession capital to claim that I acquire in fact enjoyed account your blog
    posts. Anyway I will be subscribing on your augment and even I success you get entry
    to consistently quickly.

  12. Hey there just wanted to give you a quick heads up.

    The text in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a format issue or something to do
    with web browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the issue solved soon. Thanks

  13. It’s nearly impossible to find educated people for this subject, however,
    you sound like you know what you’re talking about!
    Thanks

  14. I blog frequently and I genuinely thank you for your information. This great article has truly
    peaked my interest. I am going to take a note of your blog and keep checking for new information about once per week.
    I subscribed to your Feed as well.

  15. Do you have a spam issue on this site; I also am
    a blogger, and I was wondering your situation; we have created some nice methods and we
    are looking to exchange techniques with other folks, be sure to shoot me an email if interested.

  16. First off I want to say excellent blog! I had a quick question in which I’d like to ask if
    you don’t mind. I was interested to find out how you center yourself and
    clear your thoughts before writing. I’ve had trouble clearing my thoughts in getting my ideas out.
    I do take pleasure in writing however it just seems like the first 10 to
    15 minutes are usually wasted simply just trying to
    figure out how to begin. Any suggestions or hints? Thank you!

  17. This design is wicked! You obviously know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start
    my own blog (well, almost…HaHa!) Wonderful job. I really loved what
    you had to say, and more than that, how you presented it.
    Too cool!

  18. Thanks a bunch for sharing this with all people you actually realize what you are speaking about!

    Bookmarked. Please also seek advice from my web site =).
    We could have a link exchange agreement between us

  19. I’ve been surfing online more than 3 hours today, yet I
    never found any interesting article like yours.
    It’s pretty worth enough for me. In my opinion, if all website
    owners and bloggers made good content as you did,
    the web will be much more useful than ever before.

  20. Right here is the right blog for anybody who really wants to find out about this
    topic. You know a whole lot its almost hard to argue with you
    (not that I really would want to…HaHa). You certainly put a new
    spin on a subject which has been discussed for ages. Great stuff, just
    great!

  21. Hi there everybody, here every person is sharing such familiarity, therefore
    it’s fastidious to read this weblog, and I used to go to see this web
    site everyday.

  22. Hi! I simply wish to give you a huge thumbs up for your great information you have got right here
    on this post. I’ll be coming back to your blog
    for more soon.

  23. I do consider all of the concepts you have introduced for your post.

    They’re very convincing and will definitely work.

    Nonetheless, the posts are very quick for novices. May you please
    lengthen them a little from subsequent time? Thank you for the post.

  24. Just desire to say your article is as amazing.
    The clearness in your post is just spectacular
    and i can assume you are an expert on this subject.
    Fine with your permission let me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  25. Great blog! Do you have any suggestions for aspiring writers?

    I’m hoping to start my own website soon but I’m a little lost
    on everything. Would you suggest starting with a free platform like
    Wordpress or go for a paid option? There are so many choices out there
    that I’m completely confused .. Any ideas?
    Thank you!

  26. When someone writes an post he/she retains the plan of a
    user in his/her brain that how a user can be aware of it.
    Thus that’s why this piece of writing is great.
    Thanks!

  27. First of all I want to say wonderful blog!
    I had a quick question that I’d like to ask if you do not mind.
    I was interested to know how you center yourself and clear your mind prior to writing.
    I have had difficulty clearing my thoughts in getting my ideas out.
    I truly do enjoy writing but it just seems like
    the first 10 to 15 minutes are generally wasted just trying to figure out how to begin.
    Any suggestions or hints? Thanks!

  28. of course like your website but you have to check the spelling on quite a few of your posts.
    Several of them are rife with spelling issues and I in finding it very troublesome to
    tell the reality on the other hand I will definitely come back again.

  29. Howdy I am so excited I found your site, I really found you by error, while I was searching on Askjeeve
    for something else, Nonetheless I am here now and would just like to
    say kudos for a tremendous post and a all round enjoyable blog (I
    also love the theme/design), I don’t have time to look over it
    all at the moment but I have saved it and also added in your RSS feeds, so
    when I have time I will be back to read more, Please do keep up the awesome work.

  30. My relatives all the time say that I am wasting my time here at web, however I know I am getting knowledge everyday
    by reading thes fastidious posts.

  31. I was curious if you ever thought of changing the layout of your website?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot of text for only having
    1 or two images. Maybe you could space it out better?

  32. This design is incredible! You most certainly know how
    to keep a reader entertained. Between your wit and your videos, I was
    almost moved to start my own blog (well, almost…HaHa!) Wonderful
    job. I really enjoyed what you had to say, and more than that, how
    you presented it. Too cool!

  33. Superb blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many
    choices out there that I’m completely confused .. Any recommendations?

    Kudos!

  34. Hey just wanted to give you a brief heads up and let you know a few
    of the pictures aren’t loading correctly. I’m not sure why but
    I think its a linking issue. I’ve tried it in two different browsers and both show
    the same outcome.

Comments are closed.