Some thoughts on valuing SaaS companies

When I worked in venture capital, I was lucky enough to have the opportunity to invest in some really great companies during their early rounds.  Now some of those companies are going public, and I find myself spending some time thinking about when to sell my stock in these companies.

I don’t think anyone has truly figured out the formula to value these companies.  There just aren’t enough examples of SaaS companies that have reached maturity and shown us what they really look like in the long term.  Salesforce still grows at 23% annually and trades at over 100x EBITDA!

Nonetheless, I thought it’d be an honest exercise for me to write some thoughts down and then review them in a few years.

I think that growth should be the number one factor in considering SaaS valuations (when I say valuation, I mean how much is the company worth on a revenue/gross profit/EBITDA/FCF multiple basis).  If a company can grow at 50% for 3 years, it’s topline will be nearly 3.4x higher!  That’s powerful.

If you’re a real SaaS company, this means you have 80+% gross margins and should start seeing nearly 40 cents/dollar of new revenue start to fall down to operating cash flows.  Assuming the company that grows at 50% annually was cash flow breakeven, that means your operating cash flow in three years is more than your current revenues.

No two companies are the same.  The top factors that would effect valuation are how scalable growth is (sales/marketing channels and economics), how long growth can go for (market size, competition), churn (and how it contributes to growth), and margin profile (gross and net), barriers to entry (that will protect current revenues and make sure new competition doesn’t chip into existing growth prospects)…there are some other things pretty important too, like management’s incentive system.

I think what a lot of investors have figured out is that if a company keeps growing, you can pay through the nose (relative to what most companies trade at) and still make a nice IRR.  I agree that growth is the most important aspect of valuation, and that most of the other factors are basically contributors to growth.  Even in these heady times of crazy valuations, I’d say that a lot of the public companies are undervalued!   The other main factor here is the margin profile.  If you can’t ever be profitable, then forget it.  And, in the case SaaS companies, it’s more like you have to be VERY profitable.

I don’t have time to look up various rules on making stock predictions for companies you own.  So, I’ll leave you with this very basic spreadsheet (SaaS valuations thoughts) that should illustrate that growth is key in valuation and how I think various companies should be valued (although I guess the numbers in blue are very much up to interpretation in most companies).  Enjoy.

10,288 Replies to “Some thoughts on valuing SaaS companies”

  1. Superb website you have here but I was curious
    about if you knew of any message boards that cover the same topics
    discussed in this article? I’d really love to be a part of group
    where I can get suggestions from other knowledgeable individuals that share
    the same interest. If you have any recommendations,
    please let me know. Bless you!

  2. I’m curious to find out what blog platform you’re utilizing?
    I’m experiencing some small security problems with my
    latest website and I would like to find something more
    risk-free. Do you have any recommendations?

  3. Hi there, You’ve done a fantastic job. I will definitely digg it and personally recommend
    to my friends. I’m confident they will be benefited from this site.

  4. Thanks for the marvelous posting! I definitely enjoyed
    reading it, you can be a great author.I will remember to
    bookmark your blog and may come back sometime soon. I want to encourage you to continue your great work, have a
    nice weekend!

  5. I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant
    for me to come here and visit more often. Did you hire out a developer to create your theme?

    Superb work!

  6. Hey would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot quicker
    then most. Can you recommend a good internet hosting provider at a honest price?
    Many thanks, I appreciate it!

  7. Spot on with this write-up, I seriously think this website needs a lot more attention. I’ll probably be returning to
    see more, thanks for the advice!

  8. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is important and all. But imagine if you added some great
    visuals or video clips to give your posts more, “pop”!
    Your content is excellent but with images and video clips, this blog could definitely be one of the most beneficial in its niche.

    Superb blog!

  9. always i used to read smaller posts which also
    clear their motive, and that is also happening with this piece of writing which
    I am reading now.

  10. Good day! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords but
    I’m not seeing very good results. If you
    know of any please share. Thank you!

  11. Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam comments?

    If so how do you protect against it, any plugin or anything you can recommend?
    I get so much lately it’s driving me mad so any assistance is very
    much appreciated.

  12. Heya i am for the first time here. I found this board and I find
    It truly useful & it helped me out much. I hope to give something back and aid others like you aided me.

  13. Hi my loved one! I wish to say that this post is amazing, great written and include almost all vital
    infos. I would like to see extra posts like this .

  14. May I simply say what a relief to find an individual who really knows what they are talking about over the
    internet. You certainly understand how to bring a problem to light and
    make it important. A lot more people need to look at this
    and understand this side of the story. I can’t believe you aren’t more popular since you definitely have the gift.

  15. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here
    and visit more often. Did you hire out a developer to
    create your theme? Fantastic work!

  16. Hola! I’ve been reading your site for some time now and finally got the
    bravery to go ahead and give you a shout out from New Caney Texas!
    Just wanted to tell you keep up the excellent work!

  17. Very nice post. I just stumbled upon your weblog and wanted to say that
    I have really enjoyed surfing around your blog posts.
    In any case I’ll be subscribing to your rss feed and
    I hope you write again soon!

  18. Hello there! This post could not be written much better!
    Reading through this article reminds me of my previous roommate!
    He continually kept talking about this. I will forward this information to him.
    Fairly certain he’s going to have a great read. Thank you for sharing!

  19. Everything is very open with a clear clarification of the
    challenges. It was really informative. Your website is very helpful.

    Thanks for sharing!

  20. That is a great tip particularly to those fresh to the blogosphere.
    Simple but very accurate information… Many thanks for sharing this one.
    A must read post!

  21. Whoa! This blog looks just like my old one! It’s on a completely
    different topic but it has pretty much the
    same layout and design. Excellent choice of colors!

  22. Everyone loves what you guys tend to be up too. This kind of clever work
    and exposure! Keep up the awesome works guys I’ve included you guys to my blogroll.

  23. Hi just wanted to give you a quick heads up
    and let you know a few of the images aren’t loading correctly.

    I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the
    same results.

  24. Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a
    plug-in like this for quite some time and was hoping maybe you would have some experience with
    something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your
    new updates.

  25. That is a great tip particularly to those new to the
    blogosphere. Simple but very accurate info… Thanks
    for sharing this one. A must read article!

  26. We’re a group of volunteers and opening a brand
    new scheme in our community. Your web site provided us with
    helpful info to work on. You’ve done a formidable process
    and our entire community might be thankful to you.

  27. Hi, i think that i saw you visited my web site so i came to “return the favor”.I’m trying to find things to improve my site!I suppose its ok
    to use a few of your ideas!!

  28. Hello i am kavin, its my first time to commenting anywhere, when i read this piece of writing i thought i could also make comment due to this brilliant piece of writing.

  29. hi!,I really like your writing very much! percentage we communicate extra approximately your post on AOL?

    I require a specialist on this house to solve my problem.
    May be that is you! Having a look ahead to see you.

  30. Nice post. I was checking continuously this weblog and I am impressed!
    Extremely helpful information particularly the ultimate phase 🙂 I care for such information a
    lot. I used to be looking for this particular information for a very long time.
    Thank you and good luck.

Comments are closed.