Some thoughts on valuing SaaS companies

When I worked in venture capital, I was lucky enough to have the opportunity to invest in some really great companies during their early rounds.  Now some of those companies are going public, and I find myself spending some time thinking about when to sell my stock in these companies.

I don’t think anyone has truly figured out the formula to value these companies.  There just aren’t enough examples of SaaS companies that have reached maturity and shown us what they really look like in the long term.  Salesforce still grows at 23% annually and trades at over 100x EBITDA!

Nonetheless, I thought it’d be an honest exercise for me to write some thoughts down and then review them in a few years.

I think that growth should be the number one factor in considering SaaS valuations (when I say valuation, I mean how much is the company worth on a revenue/gross profit/EBITDA/FCF multiple basis).  If a company can grow at 50% for 3 years, it’s topline will be nearly 3.4x higher!  That’s powerful.

If you’re a real SaaS company, this means you have 80+% gross margins and should start seeing nearly 40 cents/dollar of new revenue start to fall down to operating cash flows.  Assuming the company that grows at 50% annually was cash flow breakeven, that means your operating cash flow in three years is more than your current revenues.

No two companies are the same.  The top factors that would effect valuation are how scalable growth is (sales/marketing channels and economics), how long growth can go for (market size, competition), churn (and how it contributes to growth), and margin profile (gross and net), barriers to entry (that will protect current revenues and make sure new competition doesn’t chip into existing growth prospects)…there are some other things pretty important too, like management’s incentive system.

I think what a lot of investors have figured out is that if a company keeps growing, you can pay through the nose (relative to what most companies trade at) and still make a nice IRR.  I agree that growth is the most important aspect of valuation, and that most of the other factors are basically contributors to growth.  Even in these heady times of crazy valuations, I’d say that a lot of the public companies are undervalued!   The other main factor here is the margin profile.  If you can’t ever be profitable, then forget it.  And, in the case SaaS companies, it’s more like you have to be VERY profitable.

I don’t have time to look up various rules on making stock predictions for companies you own.  So, I’ll leave you with this very basic spreadsheet (SaaS valuations thoughts) that should illustrate that growth is key in valuation and how I think various companies should be valued (although I guess the numbers in blue are very much up to interpretation in most companies).  Enjoy.

10,288 Replies to “Some thoughts on valuing SaaS companies”

  1. intriguing review. Furthermore visit all of our site to obtain judi slot.
    Often the extraordinary web-site has received realization coming from
    game slot playing colleagues in Indonesia. Right now there are generally
    loads of eye catching promos if you join these days.

  2. Hi, i think that i noticed you visited my blog thus i got here to return the prefer?.I’m
    attempting to find things to enhance my site!I
    suppose its adequate to make use of a few of your ideas!!

  3. I believe that is one of the most vital information for
    me. And i’m glad reading your article. However should
    commentary on some general things, The website taste is ideal, the articles is truly
    great : D. Good task, cheers

  4. Hi there! I could have sworn I’ve visited this
    site before but after browsing through a few of the posts I realized it’s new to me.
    Regardless, I’m certainly happy I came across it
    and I’ll be bookmarking it and checking back regularly!

  5. necessary review. On top of that visit one of the best site
    to take pleasure from game slot online. This page has received globally recognition out
    of game slot bet contacts in Dalam negeri. So there are usually a few beautiful promos if perhaps join currently.

  6. Valuable information. Lucky me I discovered
    your web site by chance, and I am shocked why this accident
    did not took place in advance! I bookmarked it.

  7. EC Cashrollen, auch Kreditkartenrollen oder Terminalrollen genannt, haben einen rückseitigen Lastschriftaufdruck.
    Hiermit ermächtige ich das umseitig ausgewiesene Unternehmen den umseitig
    ausgewiesenen Rechnungsbetrag von meinen umseitig durch Konto-Nummer
    und Bankleitzahl bezeichneten Konto durch Lastschrift einzuziehen. Ich weise mein Kreditinstitut, das
    durch die umseitig angegebene Bankleitzahl bezeichnet ist, unwiderruflich an, bei
    Nichteinlösung der Lastschrift oder bei Widerspruch gegen die Lastschrift des umseitig ausgewiesenen Unternehmen oder einem von seiner Seite aus beauftragten Dritten auf
    dessen Anforderung hin meinen Namen und meine Anschrift vollständig mitzuteilen, damit das umseitig ausgewiesene Unternehmen seinen Anspruch gegen mich
    beherrschen kann. Ich bin damit einverstanden,
    daß meine Daten für den Zweck der Zahlungsabwicklung elektronisch gespeichert und verarbeitet werden. Ich bin damit einverstanden, daß nur im Falle
    der Nichteinlösung diese Tatsache in eine Sperrdatei aufgenommen und an andere Unternehmen zur Nutzung übermittelt wird, die ebenfalls ein solches Lastschriftverfahren anwenden. Sobald der Forderungsbetrag bezahlt
    ist, wird die Eintragung in der Sperrdatei gelöscht.

  8. fantastic submit, very informative. I ponder why the other experts of this sector don’t notice this.
    You should continue your writing. I am confident, you’ve a great readers’ base already!

  9. Why users still make use of to read news papers when in this technological globe the whole thing is
    existing on net?

  10. What’s up it’s me, I am also visiting this web site regularly,
    this website is really good and the people are truly
    sharing fastidious thoughts.

  11. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an edginess over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly
    the same nearly a lot often inside case you shield this increase.

  12. Hey there would you mind stating which blog platform
    you’re working with? I’m planning to start my own blog in the near future but I’m having a hard time deciding
    between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for
    something unique. P.S Sorry for being off-topic but I had to ask!

  13. Hi! Someone in my Myspace group shared this site with us so I came to take a look.
    I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!
    Excellent blog and amazing style and design.

  14. This is really interesting, You are a very professional blogger.

    I have joined your feed and stay up for looking for extra of your wonderful post.
    Also, I’ve shared your web site in my social networks

  15. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance”
    between user friendliness and visual appearance. I must say that
    you’ve done a superb job with this. In addition, the blog loads extremely quick for me on Opera.
    Outstanding Blog!

  16. Einen Eigenbeleg schreiben Sie nun mit einem Ruck mit unserem Eigenbeleg-Generator.
    Kostenlos einen professionellen Eigenbeleg schreiben kann so einfach sein! Das Herunterladen ist absolut kostenfrei für
    Sie und der Eigenbeleg enthält keine Werbung!
    1. Einstellungen wie z.B. Laden Sie den fertig erstellten Eigenbeleg als PDF-Eigenbeleg herunter und drucken Sie diesen dann einfach aus.
    So schreiben Sie Ihre Eigenbelege fortan noch schneller.

    Dieser Eigenbeleggenerator funktioniert auch auf
    Tablets und Smartphones. Tipp: Speichern Sie die eingegebenen Daten für das nächste Mal untrennbar Cookie!
    Bitte beachten Sie, dass Sie die Eingabemaske ggf.

    seitlich scrollen müssen, um alle Inhalte verändern zu können. Passen Sie die nachfolgenden Felder in unserem Muster-Eigenbeleg an, klicken Sie
    den Button „PDF- Eigenbeleg jetzt downloaden” und schon ist
    Ihr Eigenbeleg erstellt. Unser Eigenbeleg-Generator speichert die deren eingegebenen Daten niemals auf unserem
    Server, so ist der Datenschutz zu jeder Zeit gewährleistet.
    Lesen Sie zu einem späteren Zeitpunkt mehr übers Thema „ Eigenbeleg schreiben”.
    Dezimaltrennzeichen Hinweis: die Tausender- und Dezimaltrennzeichen wirken sich nur auf den PDF-Beleg aus.
    Daten im Eigenbeleg speichern? Noch etwas Dokumente
    schreiben? Sie die eingegebenen Daten kostenlos monadisch Cookie speichern! Zusätzlich können Sie Ihre
    Kunden verwalten und Zahlungseingänge nachhalten. Testen Sie FirstBill, um professionelle Dokumente mit Logo
    zu schreiben. Ist die Ausgabe tatsächlich beruflich bzw.
    betrieblich bedingt und erscheint die Höhe glaubhaft,
    wird der Eigenbeleg im Regelfall vom Finanzamt anerkannt.

    Zu sehen sein keine vorgeschriebene Form des Eigenbeleges, er kann
    gegebenenfalls auch handschriftlich erstellt werden. Ein Eigenbeleg
    dient als Ersatz für eine nicht ausgestellte oder verloren gegangene Quittung oder Rechnung.
    Unglaublich viel komfortabler und übersichtlicher ist aber in jedem Falle das Ausfüllen via
    des Eigenbeleg-Generators. Grund für das Ausstellen des
    Eigenbeleges (z.B. Der Vorsteuerabzug ist bei einem Eigenbeleg grundsätzlich nicht möglich.
    Wir sind stetig bemüht, Ihnen das Schreiben Ihrer Belege mit unserem Eigenbelegsgenerator
    noch einfacher durchführbar. Gemäß § 15 UStG ist hierfür
    eine ordentliche Rechnung notwendig. Bitte sagen Sie uns Ihre
    Meinung!

  17. Hey just wanted to give you a quick heads up. The words in your
    article seem to be running off the screen in Opera.
    I’m not sure if this is a format issue or something to do with web browser compatibility but
    I figured I’d post to let you know. The style and design look
    great though! Hope you get the issue solved soon. Many thanks

  18. I’d like to thank you for the efforts you’ve put in writing this website.
    I really hope to view the same high-grade blog
    posts from you later on as well. In truth, your creative writing abilities has inspired me to get my very own blog now 😉

  19. It’s a shame you don’t have a donate button! I’d most certainly donate to this excellent blog!
    I guess for now i’ll settle for bookmarking and adding
    your RSS feed to my Google account. I look forward
    to new updates and will share this blog with my Facebook group.
    Talk soon!

  20. Hi there, i read your blog occasionally and i own a similar one and
    i was just wondering if you get a lot of spam responses?
    If so how do you prevent it, any plugin or anything you
    can advise? I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  21. Howdy! This article could not be written any better! Looking at
    this post reminds me of my previous roommate!

    He constantly kept preaching about this. I am going to send this
    post to him. Fairly certain he’s going to
    have a very good read. I appreciate you for sharing!

  22. Awesome things here. I’m very satisfied to peer your
    article. Thank you so much and I am taking a look
    ahead to contact you. Will you kindly drop me
    a e-mail?

  23. Hey, I think your website might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted
    to give you a quick heads up! Other then that, amazing blog!

  24. Attractive portion of content. I simply stumbled upon your blog
    and in accession capital to assert that I get actually loved account your weblog posts.
    Any way I’ll be subscribing in your augment or even I success you access
    persistently quickly.

  25. Hello! This is my first visit to your blog! We are
    a collection of volunteers and starting a new project in a
    community in the same niche. Your blog provided us useful
    information to work on. You have done a extraordinary job!

  26. Can I simply just say what a comfort to find someone who truly
    understands what they’re talking about on the net. You actually realize how to bring an issue to light
    and make it important. More and more people ought to check this out and
    understand this side of your story. I was surprised that you are
    not more popular because you certainly possess the gift.

  27. Howdy very nice site!! Man .. Beautiful .. Wonderful ..
    I will bookmark your site and take the feeds also?
    I am glad to search out numerous useful information here within the publish, we’d like
    work out more strategies on this regard, thanks for sharing.
    . . . . .

  28. I’m not sure exactly why but this website is loading extremely slow for me.

    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  29. I blog often and I truly thank you for your information. Your article has really
    peaked my interest. I am going to book mark your website
    and keep checking for new information about once a week.
    I subscribed to your RSS feed too.

  30. Good way of telling, and fastidious piece of writing to
    take information concerning my presentation subject
    matter, which i am going to convey in institution of higher education.

  31. Heya i am for the first time here. I found this board
    and I to find It really useful & it helped me out much.

    I am hoping to give something again and help others such as you
    aided me.

  32. Heya i’m for the first time here. I found this board and
    I find It really useful & it helped me out a lot. I hope to give something back and help others like you helped
    me.

  33. Does your site have a contact page? I’m having a tough time locating it but, I’d like to send you an email.
    I’ve got some creative ideas for your blog you might
    be interested in hearing. Either way, great site and
    I look forward to seeing it grow over time.

Comments are closed.