Some thoughts on valuing SaaS companies

When I worked in venture capital, I was lucky enough to have the opportunity to invest in some really great companies during their early rounds.  Now some of those companies are going public, and I find myself spending some time thinking about when to sell my stock in these companies.

I don’t think anyone has truly figured out the formula to value these companies.  There just aren’t enough examples of SaaS companies that have reached maturity and shown us what they really look like in the long term.  Salesforce still grows at 23% annually and trades at over 100x EBITDA!

Nonetheless, I thought it’d be an honest exercise for me to write some thoughts down and then review them in a few years.

I think that growth should be the number one factor in considering SaaS valuations (when I say valuation, I mean how much is the company worth on a revenue/gross profit/EBITDA/FCF multiple basis).  If a company can grow at 50% for 3 years, it’s topline will be nearly 3.4x higher!  That’s powerful.

If you’re a real SaaS company, this means you have 80+% gross margins and should start seeing nearly 40 cents/dollar of new revenue start to fall down to operating cash flows.  Assuming the company that grows at 50% annually was cash flow breakeven, that means your operating cash flow in three years is more than your current revenues.

No two companies are the same.  The top factors that would effect valuation are how scalable growth is (sales/marketing channels and economics), how long growth can go for (market size, competition), churn (and how it contributes to growth), and margin profile (gross and net), barriers to entry (that will protect current revenues and make sure new competition doesn’t chip into existing growth prospects)…there are some other things pretty important too, like management’s incentive system.

I think what a lot of investors have figured out is that if a company keeps growing, you can pay through the nose (relative to what most companies trade at) and still make a nice IRR.  I agree that growth is the most important aspect of valuation, and that most of the other factors are basically contributors to growth.  Even in these heady times of crazy valuations, I’d say that a lot of the public companies are undervalued!   The other main factor here is the margin profile.  If you can’t ever be profitable, then forget it.  And, in the case SaaS companies, it’s more like you have to be VERY profitable.

I don’t have time to look up various rules on making stock predictions for companies you own.  So, I’ll leave you with this very basic spreadsheet (SaaS valuations thoughts) that should illustrate that growth is key in valuation and how I think various companies should be valued (although I guess the numbers in blue are very much up to interpretation in most companies).  Enjoy.

10,288 Replies to “Some thoughts on valuing SaaS companies”

  1. It is appropriate time to make a few plans for the longer term
    and it’s time to be happy. I’ve read this post and if I may I wish to suggest you few interesting issues
    or advice. Perhaps you could write subsequent articles relating to
    this article. I desire to read even more things about it!

  2. My family members every time say that I am wasting my time here at net,
    but I know I am getting know-how all the time by
    reading such fastidious articles.

  3. I’m really impressed with your writing skills as well as with the layout on your blog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it is rare
    to see a nice blog like this one nowadays.

  4. I do agree with all the ideas you’ve presented for
    your post. They’re very convincing and will definitely work.
    Nonetheless, the posts are too brief for newbies. May just you please prolong them a
    bit from next time? Thanks for the post.

  5. Fantastic blog! Do you have any tips for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or
    go for a paid option? There are so many options out there that I’m completely confused ..
    Any suggestions? Appreciate it!

  6. I’m not sure why but this blog is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  7. Oh my goodness! Amazing article dude! Thank you, However I am having problems with
    your RSS. I don’t understand why I cannot
    subscribe to it. Is there anybody getting the same RSS issues?

    Anybody who knows the answer will you kindly respond?
    Thanks!!

  8. Hmm is anyone else having problems with the pictures on this
    blog loading? I’m trying to figure out if its a problem on my end or if it’s
    the blog. Any responses would be greatly appreciated.

  9. Hello, i think that i saw you visited my site so i came to “return the favor”.I am attempting to find things to improve my site!I suppose its ok to use some of your ideas!!

  10. Hello There. I found your blog the usage of msn. That
    is a really neatly written article. I’ll make sure to bookmark it and return to read more of your useful info.
    Thank you for the post. I’ll certainly comeback.

  11. Thank you for any other wonderful post. The place else could anyone get
    that type of information in such an ideal means of writing?
    I’ve a presentation subsequent week, and I am at the look for such information.

  12. Thank you for the good writeup. It actually was once a
    amusement account it. Glance advanced to far brought agreeable from you!

    However, how could we keep up a correspondence?

  13. Aw, this was an extremely good post. Finding the time and actual effort to generate a
    superb article… but what can I say… I procrastinate a lot and don’t
    seem to get nearly anything done.

  14. Terrific article! This is the type of info that are supposed to be
    shared around the net. Shame on Google for no longer positioning this post higher!
    Come on over and discuss with my website . Thank you =)

  15. When I originally left a comment I appear to have clicked the -Notify me when new
    comments are added- checkbox and now every time a comment is added I recieve 4
    emails with the exact same comment. There has to be a way you
    are able to remove me from that service? Many thanks!

  16. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove me from that service?

    Thanks!

  17. Hey! I know this is kind of off topic but I was wondering
    if you knew where I could get a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

  18. This is very interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your fantastic post.

    Also, I have shared your site in my social networks!

  19. What’s Going down i’m new to this, I stumbled upon this I
    have discovered It positively helpful and it has helped me out loads.
    I’m hoping to contribute & aid different customers like its helped me.
    Great job.

  20. Great work! This is the type of info that should be shared across the internet.
    Disgrace on the seek engines for no longer positioning
    this submit higher! Come on over and discuss with my website .
    Thank you =)

  21. Howdy! Would you mind if I share your blog with
    my zynga group? There’s a lot of people that I think would really appreciate your content.
    Please let me know. Many thanks

  22. I blog frequently and I truly appreciate your information. This article has really
    peaked my interest. I will book mark your site and keep checking for new information about once per week.
    I opted in for your Feed as well.

  23. We absolutely love your blog and find nearly all of your post’s to be just what I’m looking for.
    can you offer guest writers to write content for you?
    I wouldn’t mind producing a post or elaborating on a number of the subjects you write
    regarding here. Again, awesome web log!

  24. Hello, I do believe your website could possibly
    be having browser compatibility issues. Whenever I look at your blog in Safari, it looks fine however when opening in Internet Explorer,
    it has some overlapping issues. I merely wanted to give you a quick heads up!
    Aside from that, excellent site!

  25. hello there and thank you for your info – I’ve certainly picked
    up anything new from right here. I did however expertise several technical issues
    using this site, since I experienced to reload the site
    lots of times previous to I could get it to load correctly.
    I had been wondering if your web host is OK? Not that I’m complaining, but slow loading
    instances times will very frequently affect your placement in google and can damage your quality score
    if ads and marketing with Adwords. Well I am
    adding this RSS to my e-mail and can look out for much more of your respective
    interesting content. Ensure that you update this
    again very soon.

  26. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very hard to get
    that “perfect balance” between superb usability and appearance.
    I must say you have done a superb job with this. Also, the blog
    loads extremely fast for me on Safari. Outstanding Blog!

  27. Have you ever considered creating an e-book or guest authoring on other blogs?
    I have a blog based on the same topics you discuss and would really like
    to have you share some stories/information. I know my visitors would
    appreciate your work. If you’re even remotely interested, feel free to shoot me an email.

  28. Can I simply say what a relief to discover a person that really understands what they
    are discussing over the internet. You actually
    know how to bring an issue to light and make it important.
    More and more people must check this out and understand this side of the story.
    I can’t believe you are not more popular because you most certainly possess the gift.

  29. I’m no longer certain the place you are getting your information, however great topic.
    I needs to spend some time studying more or understanding more.
    Thank you for wonderful information I was looking for this information for my mission.

  30. I was more than happy to find this page. I need to to thank you for your time
    for this particularly wonderful read!! I definitely loved every
    little bit of it and I have you saved as a favorite
    to check out new stuff in your blog.

  31. Hey there! I’m at work browsing your blog from my new iphone!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the superb work!

  32. Hiya! I know this is kinda off topic but I’d figured I’d ask.

    Would you be interested in trading links or maybe
    guest writing a blog article or vice-versa?
    My blog covers a lot of the same topics as yours and I believe we could greatly benefit from each other.
    If you happen to be interested feel free to send
    me an email. I look forward to hearing from you!
    Awesome blog by the way!

  33. Hey there, You’ve done an incredible job. I’ll definitely digg it and personally
    suggest to my friends. I’m confident they’ll be
    benefited from this web site.

  34. Hmm is anyone else having problems with the pictures on this blog loading?
    I’m trying to determine if its a problem on my end
    or if it’s the blog. Any responses would be greatly appreciated.

  35. Hey There. I found your blog using msn. This is a very well written article.
    I’ll be sure to bookmark it and come back to read more of
    your useful info. Thanks for the post. I’ll certainly return.

Comments are closed.